Over 42% of all mobile adspend includes location.
However, 80% of location data may be inaccurate.
Advertisers and agencies use Verify to understand:
What volume of location data is inaccurate or fraudulent?
How close to your point of interest are your desired audience?
Were your target audience driven to the desired location?
How accurate is your audience-based location targeting?
Which partners are delivering the most valuable targeting?
Drive footfall – Online to offline & OOH campaigns
Evaluate the effectiveness of a campaign in driving consumers into store
Understand how your campaigns affect footfall, dwell time, frequency of visits and brand loyalty
Analyse and optimise your campaigns by audience, creative or media owners
Valuable customer understanding and competitor knowledge
Analyse catchment areas and what days and times your customers visit your store
Understand brand loyalty and competitor correlations
Improve customer insights by understanding typical journeys and behaviour