21 May Location Sciences joins the Global Vendor List for IAB Europe’s Transparency Consent Framework
Location Sciences has been busy preparing for GDPR even before we formally launched the business last year. Today, we announce we are listed on the Global Vendor List for IAB Europe’s Transparency Consent Framework.
It’s been just a few short weeks since the Framework was launched, with the objective to “to help all parties in the digital advertising chain ensure that they comply with the EU’s General Data Protection Regulation when processing personal data”. GDPR itself is just a few days away from taking affect, and is one of most significant changes to both the adtech industry and data centric businesses in general.
The Vendor list quickly allows companies such as Location Sciences, who are controlling or processing location data or other such personal data, to provide a single, unified framework for app publishers to implement, often via a Consent Management Partner.
The list clearly states in public who the controlling entity is, what data they collect and for what ‘purpose’ they collect or use the data, and the legal basis for doing so.
If you have any questions, please contact us.