Location Sciences is the pre-eminent global location verification provider to the $106 billion digital advertising industry. David Rae, the Company’s CFO, talks through the capabilities of the platform, entering the US market and recaps the success of the business in 2018. The Company saw an increase of over 500% in like for like sales and continues to grow. The Company’s 2019 KPIs include bringing on board 50 new clients, verifying 1 billion ad impressions and the launch of its new Verify accreditation product.
Since the soft launch of Verify in the US in January we have been overwhelmed by interest in the solution. The speed of adoption demonstrates a growing awareness of ad-fraud and an urgent need for full transparency across location-based advertising campaigns. We are continuing to invest in our team and our platform to help brands and agencies make the most of the significant opportunities of location-based mobile advertising.
We combine cutting-edge mobile location data collection with proprietary machine learning analytics to create new value and insights from location information. We’re media-agnostic and work with a variety of media, advertising, technology partners – plus the world’s biggest brands. Our technology is well positioned to fulfill the need for greater accuracy and accountability in a growing market that is increasingly looking for superior data and verification.